A Sales Deck Designed to Win Clients for Cox Business
The Challenge
Cox Business needed a sales deck that could capture attention and build confidence by showcasing the full scope of its connectivity solutions. The challenge lay in translating a broad portfolio—including internet, voice, cloud, networking, and managed services—into a streamlined narrative that decision-makers could grasp quickly. The deck also had to balance consistency with flexibility: reinforcing Cox’s reliability and innovation while adapting seamlessly to audiences ranging from small businesses to enterprise clients.
The Approach
The client provided the text and direction, and I focused on the design, layout, and structure. I organized the material into a clear, logical flow that guided the audience through Cox’s solutions, and brought the deck to life with a modern, visual-first design that emphasized performance, reliability, and scalability. To extend its usefulness, I added links to relevant webpages for deeper information, so the deck could work both as a live presentation tool and as a leave-behind that clients could review on their own.
How I Helped
I collaborated closely with Cox Business to translate technical features into customer-focused benefits, highlighting their enterprise-grade capabilities such as a 100 Gbps fiber backbone, multi-layered security, and 24/7 network monitoring. I also crafted a visual flow that emphasized trust, reliability, and human connection, reinforcing these core brand pillars throughout the deck.
The Impact
The final sales deck empowered Cox Business teams with a versatile tool that simplified complex offerings into a clear and persuasive customer story. By showcasing Cox as both innovative and dependable, the deck elevated the brand’s perception, while helping sales reps build trust more quickly with prospects through a professional, audience-tailored presentation.