A Multi-Channel Campaign for CP Kelco
The Challenge
CP Kelco wanted to launch a campaign that showcased its plant-based and fermentation-derived ingredients under the theme “Innovation: Powered by Nature.” The goal was to emphasize functional benefits—such as thickening, stabilizing, and gelling—while keeping the message approachable and inspiring. The campaign needed to span PowerPoint, print, digital, and social channels, all while maintaining a cohesive brand look and feel. The client provided finalized copy and an initial visual idea, and I was tasked with transforming that into a full creative system.
The Approach
Working from CP Kelco’s copy and visual direction, I created a design system that balanced clean, modern typography with vibrant, nature-inspired imagery. To bring the concept to life, I paired visuals of nature—the source of CP Kelco’s ingredients—with the everyday products those ingredients help shape, creating a direct link between science, source, and application. The print ad anchored the campaign, highlighting both the overarching message “Innovation: Powered by Nature” and specific ingredient solutions. I extended this look across PowerPoint presentations, digital ads, website, and social posts, ensuring consistency in layouts, color palette, and hierarchy.
How I Helped
I translated CP Kelco’s vision into a polished, multi-channel campaign. For PowerPoint, I designed slides that elevated storytelling and made technical information easy to grasp. For print, I developed a bold ad that paired aspirational messaging with ingredient highlights, visually connecting nature with science. I then adapted these elements into digital banners and social formats optimized for quick engagement. Across all touchpoints, I ensured the campaign felt unified, professional, and aligned with brand standards.
The Impact
The “Innovation: Powered by Nature” campaign provided CP Kelco with a strong, versatile creative toolkit. The print ad reinforced thought leadership in trade publications, while the digital and social assets extended reach to global audiences. In presentations, the consistent visuals supported more effective storytelling and client engagement. By delivering a unified creative expression across all channels, the campaign strengthened CP Kelco’s positioning as an innovative leader in plant-based and fermentation-derived solutions.