INFOGRAPHICS: Show More and Say Less

Infographics have become increasingly popular in corporate internal and external communications where visual messaging has been proven to improve learning and retention by 400%, according to Forbes, who reported 60% of businesses queried used infographics and 84% of marketers who used infographics, claim they are effective.

Every successful infographic contains exceptionally well-designed graphics that not only grab the viewer’s attention but are also understood quickly due to the strategic placement of each element along with the carefully planned compatibility of colors, fonts, and background choices. A single sheet or slide only has so much real estate space available for use. The way in which this space is utilized as well as the negative space makes all the difference in delivering a clear message that is surprisingly intriguing and easy to take in.

Your data story can be more compelling than you realize when presented visually. Whether you are presenting, selling, educating customers introducing new products or services, your company’s history/overview/vision or mission statement, training employees, or HR directives, infographics can clarify everything that needs to said with images and clearly defined minimal text. Gathering your data and factchecking for accuracy is your first priority in establishing credibility. Then, you want to separate the various topics into compartments.

These compartments can then be divided into images to best express the information they contain. This can be done with timelines, charts, graphs, pie charts, photos, illustrations, projection evolution tables, sales forecasts, ROI history maps, past achievements tables, present and future goals calendars, comparison lists, and other mapping, along with easy-to-follow graphic icons. The overall theme or look can be concepted and designed with savvy header dividers, call-outs, and visual pointers that lead the viewer across and down the page with ease.

BPD has been conceptualizing and creating infographics for our corporate clients for over a decade. We thrive on taking the most complicated information and honing it into an easily understood and visually appealing format. You could say we spend a lot of time packing hundreds of pounds into five-pound bags. We always keep what is needed, highlight what is most important, and add a few visual surprises to make it more interesting. Let us show you how to get more out of your next infographics journey.