LOGOS: Refresh Your Look or Rebrand?

Rapidly changing style trends and increasing competitors are making today’s marketing departments keep up by giving their existing logos a digital facelift. Today’s progressive companies need a clean, easily recognizable logo that is relevant, a fast read, and memorable to an ever-evolving global audience.

It may be time for a fresh face if your logo looks outdated, your services or products are changing and becoming more innovative and digital-focused, or there’s a need for a new business to increase sales. It is important to maintain a consistent look across your media platforms and changing every two or three years can create uncertainty about who you are. Instead, only change when there is a reason and stick with it.

A refreshed logo design needs to maintain some of its elements to remain recognizable by your clients. Updating an existing logo requires a design exploration of the logo icon, logotype, and placement with stylization, font options, colors, and adding or rewriting a more meaningful, benefit-driven tagline. Logo redesigns are more successful when properly introduced with a strategic launch campaign through email blasts to your existing clients and LinkedIn announcements with teasers leading up to the big reveal. Assuring your existing clients that you are still offering the same quality, but adapting to better serve them is key while attracting other untapped markets. 

Many companies rebrand every 7 to 10 years. We talked about rebranding in our March 30 blog. Rebranding requires more strategy and is often used to introduce name changes, mergers, dividing firms, breaking into new industries, adding locations or target markets, and more. 

BP Designs has been helping clients with their logos for over a decade and we’ll be happy to help you refresh your company logo when you’re ready.