PRINT ADS: Still a Masterful Influencer

Spoiler alert: print advertising is not dead. From impressing your audience with your brand to influencing them to go to your website with a quick response (QC) code, print ads are still an in-demand, cost-effective way to reach your audience. So much so, that recent 2023 statistics showed a 112% return on investment (ROI), according to Linemark Communications Delivered. What is printed is still believed to be true more so than online information that can be easily edited and updated whereas once a magazine or newspaper is on the stands, it is out there in the hands of potential customers.

Both seasoned and millennial designers know that the tried-and-true secret to read-worthy print ads depends upon high-level graphic design and visuals that stop the page from being turned. Let’s face it, how your print ad looks, makes, or breaks it. If you want your readers to become your clients, you want to be sure you are speaking their language visually to keep their attention, make them want to read your message, and most importantly, respond to your call to action.

Consistency is key to any ad campaign. Once a designer has completed a discovery process of the desired audience’s hard and soft demographics and competitor’s campaigns, it’s time to get to work on strategic design concepts. By getting to know them and how to answer their needs and stand out from your competition, you get better results in establishing long-lasting relationships with clients you want to do business with. This is a simplification exercise to decide how to visually represent the messaging and the tone of how it is going to be presented to make the campaign a success. Once this blueprint has been established, it’s time to move on to the fun part of exploring colors, fonts, photography, illustration, and design styles that create a fresh look that marries the message with your brand’s image. 

Creating an annual yearly ad campaign has been proven to work well when you include four messages so that each quarter has a fresh message within the same consistent design style. By answering to the reader’s intelligence, you earn their trust by staying true to your brand, your goal, and your visual style. 

At BP Designs, we have been designing print campaigns for over eleven years with a combined triple decade of ad agency experience behind them. Our small creative boutique delivers award-winning graphic design and peace of mind for our clients who depend on us to deliver outstanding design under tight deadlines. When you need ad campaigns done exceptionally well and fast, we’re here to help.