PROPOSALS: Make Them Look Good

In today’s business world, it’s not enough to just put the information together in a proposal. If you don’t engage your readers from the start, they may only scan 20% of your proposal and move on to the next one. Your readers will respond more to imagery and graphics that help them grasp the information quickly and retain it longer.

Proposals with page after page of plain heavy text will never be received as successfully as professionally crafted ones that allow you to tell your story in a more memorable way. That goes for internal proposals and especially for external ones. It doesn’t matter who you are talking to if you don’t get and keep their attention. The human brain can process visuals 60,000 times faster than text (according to 3M Corporation research), especially when using a design that helps the reader follow along. When you utilize titles, subheads, quotes, sidebars, visual icons, and pointers, you make it easier and more enjoyable for your reader to retrieve the facts, figures, and statistics. 

Large corporations invest a lot of time in the messaging of introducing or selling products and/or services or training protocols that are often very complex. Once the messaging is complete, the next step requires professional skills to incorporate a visually appealing, brand-compatible design in a very short turnaround. This process includes concepting and producing a consistent template with custom graphics, icons, photos, illustrations, charts, graphs, and easy-to-read fonts.

When you’re in the middle of daily deadlines and an unexpected RFP comes in and your team can’t take on additional work, you may want to consider an outside source that specializes in corporate RFP visual design and presentation graphics. That’s where BP Designs (BPD) comes in. Let us make you and your proposal look good.