REBRANDING: When Only New Will Do

Many companies have rebranded since 2020 with simple, clean, styles that make them stand out in their industry and look ready for the future. Some examples of rebranding this past year include Instagram, Burger King, M&Ms, Indeed, Toblerone, Girl Scouts, Instacart, and Visa. 

Audiences are standing up and taking notice of new branding that is making corporations look more current. Companies also rebrand due to name changes, mergers, dividing firms, and adding new industries. Logos that were slanted are now straight, what was fat is now thin, and what was iconic is now text-focused (some brands are dropping their icons or making them extra sleek and simple). What was stacked is now compact, and primary and secondary colors are evolving to more subtle and classic hues that are digital-inspired. Some brands like Hootsuite’s interactive owl icon now appears emotive and empathic while other established brands are boldly changing their names like Microsoft 365 (formerly Microsoft Office). 

Rebranding requires an in-depth strategic discovery process with step-by-step goals to launch an introductory campaign with ongoing, timely teaser press releases leading up to the reveal. Once the logo concepts, fonts, colors, and icon exploration is accepted, work begins on a new Corporate Identity (CI) manual. This printable PDF file contains implicit instructions on how to work with the new logo, placement, branding colors, backgrounds, fonts, titles, text, icons, and every other detail needed to maintain consistency across all platforms/channels. Every deliverable must be designed with exceptional creative and produced with perfection. Deliverables include, logo, corporate stationary, print ads, brochures, direct mail, and all your digital needs from a website to eblasts.

While this may seem like a daunting task, BP Designs (BPD) has a proven rebranding system in an easy-to-follow approval process. We include our clients from day one through delivery and beyond as BPD is needed. We help you keep your existing audiences in the process of transforming your look to attract new ones. Let us show you how.  

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