VIDEOS: Corporate Show & Tell

Your content is fifty times more likely to make it to the first page of Google results if it includes a video (according to Forester Research) due to the fact that people retain more information when accompanied with visuals. Videos can be 24/7 accessible teaching tools for internal, remote, and contract employees and sales teams to sign up for educational, training, and inspirational seminars as well as be the star of your homepage.

Every successful video starts with this proven formula. First, you need a strong hook that clearly shows your viewers you get them. Follow the hook with what it is that you provide for them, why they need it, how you do it, your promise to deliver the solution where and when it is needed, and a simple call to action. This takes careful planning.

There’s a big difference between creating PowerPoint presentations and videos. The messaging in videos requires quick, concise narration and images timed in a frame-by-frame storyboard to sync voiceovers, music, and special effects. From initial concepts and scripting to design, animation, illustrations, photos, graphics, or whiteboards and music selections. Music can make a big difference in setting the tone of your intentions. Your story can be told in a humorous, upbeat, calm or serious voice to deliver believable narration and hold your viewer’s attention to the end. The final key to a successful video is in the storyboard editing prior to handing off to the animator in order to deliver on budget. 

BP Designs (BPD) specializes in creating videos for corporate internal and external communications. Our team of professionals can handle it all from start to finish while providing you with step-by-step approvals. Let us help you make your best first 2023 impression with a new video.