Your content is fifty times more likely to make it to the first page of Google results if it includes a video (according to Forester Research) due to the fact that people retain more information when accompanied with visuals. Videos can be 24/7 accessible teaching tools for internal, remote, and contract employees and sales teams to sign up for educational, training, and inspirational seminars as well as be the star of your homepage.

Every successful video starts with this proven formula. First, you need a strong hook that clearly shows your viewers you get them. Follow the hook with what it is that you provide for them, why they need it, how you do it, your promise to deliver the solution where and when it is needed, and a simple call to action. This takes careful planning.

There’s a big difference between creating PowerPoint presentations and videos. The messaging in videos requires quick, concise narration and images timed in a frame-by-frame storyboard to sync voiceovers, music, and special effects. From initial concepts and scripting to design, animation, illustrations, photos, graphics, or whiteboards and music selections. Music can make a big difference in setting the tone of your intentions. Your story can be told in a humorous, upbeat, calm or serious voice to deliver believable narration and hold your viewer’s attention to the end. The final key to a successful video is in the storyboard editing prior to handing off to the animator in order to deliver on budget. 

BP Designs (BPD) specializes in creating videos for corporate internal and external communications. Our team of professionals can handle it all from start to finish while providing you with step-by-step approvals. Let us help you make your best first 2023 impression with a new video.

Happy New Year from your friends at BP Designs!

We have been working smarter than ever to adapt to our client’s changing needs with everything we’ve learned in the past two years. 

We have organized our efforts to be super efficient in creating and producing all of your most requested print and digital communications services including everything from your business plans and proposals to print and digital ad campaigns to videos, animations, and more. We are excited to share our discoveries with you.

Here at the New Year, we are also happy to introduce our bi-weekly blog, BPD Delivers! to share our industry expertise. Each blog will feature a particular deliverable including videos, animations, PowerPoint presentations, proposals, infographics, print and digital ad campaigns, newsletters, logo design, rebranding, exhibit design, sales brochures, social media, and more. 

Stay tuned to learn more about how we can help you polish your visuals, copy, and content to reflect how your company has transformed over the past two years. We look forward to the opportunity to make your internal and external design communications and business plans pop for 2023.

Let’s begin again!