PPT DESIGN: Make Your Presentation Memorable

Did you know there are an estimated thirty million PPT presentations created every day? From data-driven information (for strategy teams or business plans) to internal employee messaging or even external presentations for large audiences or Webcasts. Each has their own requirements to observe. Even if you have existing templates, taking the extra time to make the messaging more visually appealing and easier to understand with up-to-date graphics can make all the difference in the world for your presentations. 

By keeping your text concise with graphics that demand attention, your viewers are more apt to read along and stay engaged with what you are saying to support the key points shown. One way to assure this happens is to follow the 5-5-5 graphic design presentation slide rule: five words per line of text, five lines of text per slide, and no more than five slides of heavy text at a time before giving your audience a break with title or divider slides, beautiful imagery, or summary slides. When you absolutely must include a heavy text slide, break it up with bullets, callouts, icons, colors, and various font sizes and thicknesses to create a little breathing room. Never underestimate the power of negative space in a presentation.

Animations can make a presentation much more memorable with impactful introductions to set the tone for the information to follow. A brief video snip-it is a proven way to get your audience’s attention using humor, a benefit-driven promise, or a question that lets them know you get what they are up against. This makes them want to follow you to the end whether you are introducing a new product, service, protocol, sales technique, or any other educational benefits they need. Great graphics will keep them engaged from the introduction through the explanation to the final summary with a call-to-action. 

Do you or your overstretched in-house designers have time to take on yet another project? More importantly, how much does the success of your next presentation depend upon professional design & formatting that adheres to your brand and includes powerful graphics, charts, and icons that make your content more visually appealing and easily understood? BP Designs has been popping out corporate PPT work with fast turnarounds for over a decade. Let us show you how to simplify complex data with an exceptional design that works for you and makes you look good.


BUSINESS PLANS: Include Impactful Graphics as Guides

When you are updating or creating a business plan, graphics are the tools to use to clarify your content. By making your business plan more visually appealing with powerful, relevant graphics, it will be more memorable to your audience. Depending upon how much they already know, a fresh design can simplify the key data even faster and make the process of understanding the information more enjoyable.

You absolutely want your business plan’s graphics to pop visually and help your business look current. Your graphic designer will take printing, margins, transparencies, and everything else into consideration before creating a theme to make the data more succinct and easier to follow and understand with graphics and illustrations. This may also include designing a family of icons and pointer graphics to help separate the information into an anticipated, intuitive format that flows and helps your audience follow along. Key information or quotes could also be highlighted in colorful callouts in a consistent manner throughout your business plan along with distinct titles and category separation pages. Choosing colors that print well in black and white as well as in color is a key component of the overall design template. 

If your in-house creative team is in overload with deadlines, consider outsourcing to a corporate internal and external communications design specialist. From single-sheet infographics to 120-pagers, BP Designs (BPD) has been helping businesses make their presentations deliver clean, clear, precise messaging through exceptional graphics and visuals for over a decade. Our clients call on us to help them present the information in their business plans in an easy-to-understand and visually pleasing way. Let us show you how. 


PROPOSALS: Make Them Look Good

In today’s business world, it’s not enough to just put the information together in a proposal. If you don’t engage your readers from the start, they may only scan 20% of your proposal and move on to the next one. Your readers will respond more to imagery and graphics that help them grasp the information quickly and retain it longer.

Proposals with page after page of plain heavy text will never be received as successfully as professionally crafted ones that allow you to tell your story in a more memorable way. That goes for internal proposals and especially for external ones. It doesn’t matter who you are talking to if you don’t get and keep their attention. The human brain can process visuals 60,000 times faster than text (according to 3M Corporation research), especially when using a design that helps the reader follow along. When you utilize titles, subheads, quotes, sidebars, visual icons, and pointers, you make it easier and more enjoyable for your reader to retrieve the facts, figures, and statistics. 

Large corporations invest a lot of time in the messaging of introducing or selling products and/or services or training protocols that are often very complex. Once the messaging is complete, the next step requires professional skills to incorporate a visually appealing, brand-compatible design in a very short turnaround. This process includes concepting and producing a consistent template with custom graphics, icons, photos, illustrations, charts, graphs, and easy-to-read fonts.

When you’re in the middle of daily deadlines and an unexpected RFP comes in and your team can’t take on additional work, you may want to consider an outside source that specializes in corporate RFP visual design and presentation graphics. That’s where BP Designs (BPD) comes in. Let us make you and your proposal look good.

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